Marketing Strategy

Marketing Strategy
Estrategia Marketing
Parte del Plan de Marketing (Marketing Plan) que traza las líneas generales para la consecución de los objetivos, tales como la distribución del marketing mix, el preosupuesto asignado para los gastos en marketing, etc.

Marketing dictionary. 2013.

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Mira otros diccionarios:

  • Marketing strategy — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • marketing strategy — / mɑ:kɪtɪŋ ˌstrætədʒi/ noun a strategy or plan for marketing activities ● What marketing strategy should be adopted to reach these long term objectives? ● The marketing strategy was one of expansion through diversification and market development …   Marketing dictionary in english

  • marketing strategy — a business approach to marketing its products/ services expresses in broad terms, which forms the basis for developing a marketing plan. Glossary of Business Terms …   Financial and business terms

  • marketing strategy — sales strategy, short and long term sales plans …   English contemporary dictionary

  • marketing strategy — A plan identifying what marketing goals and objectives will be pursued to sell a particular product or product line and how these objectives will be achieved in the time available …   Big dictionary of business and management

  • Profit impact of marketing strategy — The Profit Impact of Market Strategy (PIMS) database yields solid evidence in support of both common sense and counter intuitive principles for gaining and sustaining competitive advantage : Tom Peters and Nancy Austin. It was developed with the… …   Wikipedia

  • Profit Impact of Marketing Strategy — ➔ PIMS * * * Profit Impact of Marketing Strategy UK US noun [S] ► MARKETING PIMS(Cf. ↑PIMS) …   Financial and business terms

  • undifferentiated marketing strategy — /ʌndɪfəˌrənʃieɪtɪd mɑ:kɪtɪŋ ˌstrætədʒi/ noun a marketing strategy which seeks to present a product to the public without stressing any unique feature of the product, thus appealing to all segments of the market. ⇒ concentrated marketing,… …   Marketing dictionary in english

  • Marketing management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing effectiveness — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Diversification (marketing strategy) — Diversification is a form of corporate strategy for a company. It seeks to increase profitability through greater sales volume obtained from new products and new markets. Diversification can occur either at the business unit level or at the… …   Wikipedia

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